Capabilities
Win Loss:
Leverage detailed customer feedback to dramatically improve close rates
- Uncover the real reasons for winning/losing business
- Quantify how you rate on key product/service attributes vs. the competition
- Recommend actionable short- and long-term product, marketing and/or distribution strategies
Strategy Facilitation:
We drive the process where key stakeholders drive the roadmap for success:
- Clarify your company's vision
- Evaluate impact of market trends and competition on the future
- Review your core competencies, including strengths and weaknesses
- Define business objectives and underlying activities to reach your goals
- Establish action plans
Market Penetration:
Evaluate options to increase product or service usage among existing customers
- Quantify how heavy and light users rate you vs. the competition
- Profile heavy user behavioral qualities and likes/dislikes
- For light users, define new marketing, distribution and/or product strategies
Market Sizing/New Market Entry:
Determine new segment attractiveness and define entry strategy
- Identify market size, trends and existing competitor strategies
- Evaluate market entry costs and likelihood of success
- Determine important product/service attributes and assess competitor performance
- Define market positioning, distribution, and marketing approach and potential partnerships
Retention:
Identify why customers leave, which segments are at risk and develop prevention strategies
- Quantify how you rate on key product/service attributes for loyal customers and defectors
- Determine segments most at risk for defection and indentify early warning signals
- Recommend product, marketing and/or distribution strategies to address problem, including new segmentations
